Privacy Policy
Privacy Policy
Lactic Fire respects your privacy and is committed to handling personal information responsibly, transparently and in line with applicable UK data protection laws.
Who we are
Lactic Fire is a personal transformation website covering fitness, nutrition, mindset, wellbeing, articles, podcasts, products and future membership updates.
What information we collect
At this stage, we may collect your email address if you choose to subscribe for Lactic Fire updates. If you contact us through the contact form, we may collect your name, email address, reason for contact and message. We may also collect basic technical information through WordPress, hosting logs, cookies, analytics tools or security systems, such as pages visited, browser type, device type, approximate location and IP address.
Contact form submissions
If you use the contact form, we use the information you provide to read, manage and respond to your enquiry. We rely on legitimate interests for this processing, because it is necessary to communicate with people who contact Lactic Fire. Contact form submissions are not used to add you to the marketing list unless you separately and actively opt in to receive marketing emails.
Email updates and marketing consent
If you subscribe for Lactic Fire updates, including to access the 7 Day Reset PDF, or tick the optional marketing consent box on the contact form, we collect your email address and record your consent so we can send you articles, podcasts, membership launch updates, product news and related Lactic Fire content. We rely on your consent for this processing. We will not send you marketing emails unless you have actively opted in.
You can withdraw your consent at any time by using the unsubscribe link in our emails once email platform integration is active, or by contacting us directly. Withdrawing consent will not affect the lawfulness of any processing carried out before withdrawal.
Why we use your information
We use your information to provide website content, respond to enquiries, send updates you have asked to receive, manage future membership interest, improve the site, protect the website from misuse, understand general engagement and comply with legal obligations.
Future use of email platforms
We may use a third-party email platform, such as Mailchimp, to manage mailing lists and send emails. If we do, your email address and consent record may be processed by that provider only for those purposes and in line with their data processing terms.
Cookies and analytics
The website may use cookies or similar technologies for essential site functionality, analytics, security and performance. Where legally required, non-essential cookies should only be used with appropriate consent.
How long we keep your information
We will keep your email address for as long as you remain subscribed to Lactic Fire updates. Contact form submissions will be kept only for as long as reasonably necessary to respond to and manage the enquiry. If you unsubscribe or withdraw consent, we will stop sending marketing emails and may keep a minimal suppression record where necessary to make sure we do not contact you again by mistake.
Your rights
Depending on the circumstances, you may have rights to access, correct, delete, restrict or object to the use of your personal information, and to withdraw consent where processing is based on consent.
Sharing your information
We do not sell your personal information. We may share limited information with trusted service providers who help us operate the website, manage email communications, provide analytics, protect the site or host the service.
Contact
If you have questions about this Privacy Policy or how your information is used, please contact Lactic Fire through the Contact page.
This Privacy Policy may be updated as the website, membership area, email system and related services develop.